I’m Hollie & I help health, nutrition and wellness brands get more clients…

I’m also a qualified Health Coach so understand the unique challenges of this industry - and what you need to do to be successful in it.

Work With Me

A stylized hamburger icon with a rounded bun top and bottom, a middle section representing the burger patty and toppings, all outlined in a reddish-brown color.

I’m Hollie & I help health, nutrition and wellness brands get more clients.

I’m also a qualified Health Coach, qualified with the College of Naturopathic Medicine in 2024, so understand the challenges of this industry, and then content that resonates with their specific audiences.

How You Can Work With Me

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I'm a Marketing Strategist helping nutritionists and health practitioners grow their businesses through clearer messaging, effective content and joined-up marketing strategies…

I've spent years working across social media, email marketing, launches and digital marketing, helping health and wellness businesses attract new audiences, generate leads and make sales.

I've helped clients grow Instagram accounts to over 100,000 followers, build email lists of more than 20,000 subscribers and launch successful new products and services (read this membership launch case study).

But I also know that you don't need thousands of followers or a complicated marketing operation to build a successful practice. You need to understand who you're talking to, have the right offers in place and have a sustainable marketing strategy that works for your business.

I'm also a trained health coach, which means my approach goes beyond simply telling you what you should be doing.

I'll break things down, help you work through the overwhelm, answer your questions and give you the support and accountability you need to put your strategy into practice. And yes, that includes the practical stuff that can make digital marketing feel so frustrating!

My aim is to help you feel confident, capable and in control of your marketing, so you can spend more time doing the work you actually love.

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I almost retrained as a nutritionist, but instead decided to combine my passion for health and nutrition with marketing!

Since then I’ve qualified as a Health Coach with the College of Naturopathic Medicine. And since 2017, I’ve worked with nutritionists, PT's, acupuncturists, osteopaths, gyms, Yoga instructors to name a few.

“My marketing expertise, combined with my passion for health and wellness, allows me to truly understand these businesses and the unique challenges brands in this industry face. I’m familiar with the systems, processes, and tech they use, and I deeply understand their clients - which means I can help them create tailored packages, content, and lead-generation systems that not only grow their business but also fit seamlessly into their lives, enabling them to earn more doing work they genuinely love”.

Book a Free Growth Call

Pippa Campbell Health says:

It was a pretty easy decision choosing to work with Hollie over all the other people I had talked to. With her approachable manner and huge amounts of expertise I knew she was going to be brilliant!
Hollie wrote a strategy for me and identified my key market. She then came up with weekly plans for social media posts. She writes fantastic content - intelligent, easy to understand for the reader and very engaging with great visuals. I have used social media people in the past and they have found it really hard to know what I want to say and how to say it. They aren’t trained in nutrition so it is not always easy. Hollie can research and put exactly what I want to say into a post and do it way better than I can too! Because of the success we have had so far I am getting Hollie to look at my website and come up with more marketing ideas to take my business to the next level.
TONIQLife says:

Hollie has been a huge asset to my business TONIQ over the last two years. She worked with us to develop a social media advertising campaign for the launch of my new gym and has since continued to support with further campaigns. After the initial launch we have run a number of campaigns at the gym that have required different strategies and with a focus on a number of different target clients on each one which Hollie has managed with great success. Hollie's knowledge has been amazing and she always has fresh and new ideas for content and adverts which keeps our social media engaging and current. It has been mentioned a few times by clients how great our social media always looks.
Osteobath says:

Hollie from the The Social Side gave us a crash course on how to use Instagram for our business. We were dubious at first that social media would be worth investing time in for our line of work but Hollie insisted it would be and she was right!
We knew very little about Instagram but Hollie was great at explaining the how and why. Thanks to Hollie we have gained new clients through Instagram & we can’t recommend her enough.
Kadampa Meditation Centre says:

I wanted to update my skill sets, in particular looking at paid advertising on Facebook, increasing our following and engagement on instagram and using Google Analytics to track paid advert statistics. Hollie is very friendly, clear and professional and went above and beyond on our 3 x 1-hour sessions. Would highly recommend to any business owners looking to grow your social media accounts. Thank you very much Hollie.
Ali says:

I had a 3 hour Instagram masterclass with Hollie, and I learnt so much from her! I’ve been using Instagram for my business for years now, and thought I knew most things, but there were so many “dawning moments” as we went through the programme. I can’t wait to try out all the advice that Hollie passed on to me, including additional platforms to help create and plan posts, and how to measure success. Her style is friendly, relaxed and approachable and she’s super organised with designing her sessions according to her clients’ requirements. Highly recommended. Thanks so much!
Arden Health says:

Working with you has been wonderful. We have more followers , more sales and you have helped us develop a strategy. Also saved us a lot of time. I would highly recommend your company.