THE CONTENT PLAN
8 Weeks of 1:1 Personalised Instagram Strategy, Coaching and Practical Support to Help You Grow Your Business On Instagram
Stop spending hours wondering what to post on Instagram and start creating content that works for your business.
You've got the qualifications, the expertise and probably enough content ideas to keep you going for the next year.
But knowing what to post, how to make it engaging and how to turn all that effort into potential clients is another story.
Maybe you're spending hours creating a single Reel, saving hundreds of content ideas you'll never use or posting consistently without seeing many enquiries.
And with all the conflicting Instagram advice out there, it's difficult to know what you should actually be focusing on.
You don't need another course, more content ideas or a complicated strategy to figure out on your own.
You need a clear plan that works for your business, the confidence to put it into practice and someone to help you along the way.
That's exactly what we'll do inside The Content Plan.
Does any of this sound familiar?
You sit down to create some Instagram content and suddenly an hour has disappeared. You've rewritten your caption several times, you're not sure whether your Reel is interesting enough and you're wondering whether anyone will even see it. Or perhaps you're showing up fairly consistently, sharing useful advice and growing your audience, but you're struggling to understand why those followers aren't turning into enquiries.
You might even know quite a bit about marketing already. You've done the courses, downloaded the templates and listened to all the advice, but actually applying it to your own business still feels surprisingly difficult.
The problem isn't that you don't have enough knowledge or ideas.
It's that you haven't yet found a simple, strategic way to turn everything you know into content that attracts the right people, builds trust and helps grow your business. And when you're already busy looking after clients, the last thing you want is to spend your evenings trying to work out Instagram.
Imagine if creating content felt easier...
Imagine opening your content planner and knowing exactly what you're going to create, who it's for and why you're posting it. Instead of spending hours wondering what to say, you have a bank of purposeful content ideas that you can easily turn into Reels, carousels and Stories.
You understand how to get your content in front of new people, build relationships with your existing followers and encourage potential clients to enquire about your services. You know which Instagram features are worth your time and how to use AI to make content creation quicker without losing your personality.
And rather than worrying about whether your content is working, you know which results to look at and how to make improvements.
That's what I want to help you achieve with The Content Plan.
Introducing The Content Plan
Your personalised Instagram strategy, with someone by your side to help you actually implement it.
The Content Plan is an eight-week, 1:1 Instagram coaching programme designed specifically for nutritionists and health practitioners who want to take control of their content and use Instagram more effectively to grow their business.
Together, we'll take your expertise, your ideas and your business goals and turn them into a clear, practical Instagram strategy using my FAST Content Framework.
But this isn't one of those programmes where you have a strategy call, receive a document and are left to figure everything out yourself. We'll actually put your strategy into practice.
I'll help you create content, answer your questions, give you feedback, show you how to use the tools and features you need and help you understand what's working.
Over our eight weeks together, we'll test different approaches, refine your messaging and build a sustainable content creation routine that works for you - and most importantly helps you grow your business.
By the end of the 8 weeks, you’ll have:
✔ You'll have a clearer understanding of who your content needs to reach and what you need to say to attract them
✔ You'll know how to create a strategic mix of content that attracts, nurtures and converts rather than posting randomly
✔ You'll feel more confident creating Reels, carousels and Stories, and using AI
✔ You'll have a manageable planning routine that saves you time and makes Instagram feel less overwhelming
✔ You'll know how to look at your results, recognise what's working and understand what to do next
You'll have the knowledge, confidence and systems to use Instagram to market your business successfully.
What you get inside The Content Plan
This isn't just Instagram training. It's 8 weeks of personalised strategy, practical guidance and support to help you make real progress.
✔ 3 x private 1:1 coaching calls (1 hr long sessions)
✔ 8 weeks of Slack support to ask questions, get feedback on your content, check ideas and get help when you're feeling stuck
✔ Your personalised Instagram content strategy using my FAST Content Framework
✔ Your own Content Planning Hub. A central place to organise your content ideas, key messages, and plans
✔ Content feedback and refinement
✔ A repeatable content planning system. You'll leave with a practical way to plan, create and review your content independently.
The Investment
The Content Plan
£695 - or spread the cost across two payments of £347.50.
You’ll receive eight weeks of personalised 1:1 Instagram strategy, coaching and practical implementation support.
Your investment includes all four private coaching calls, eight weeks of weekday Slack support, your personalised content strategy, Content Planning Hub access, practical guidance and content feedback.
You're not simply paying for information about Instagram - you're investing in a strategy designed around your business, learning how to put it into practice and building the confidence to use it to grow your business on Instagram.
Keli - Nutrition By Keli
Stacy - Stacy Davis Acupuncture
“I now have a clear, confident path forward and have rediscovered the joy in planning and creating content.
When I started The Content Plan I felt completely overwhelmed and unsure where to begin, which was stopping me from taking action. Right from the start Hollie was kind, reassuring and gave me access to so many valuable tools. Her ideas were brilliant, practical and quick to implement which made all the difference."
Amy - Nutrition for Joy
Is The Content Plan right for you?
The Content Plan is designed for nutritionists, nutritional therapists, health coaches and other health practitioners who know Instagram could play an important role in growing their business but aren't yet getting the results they want.
It's particularly suited to you if:
You have lots of ideas but struggle to turn them into actual content.
You spend far too long creating Instagram posts.
You've learned about content strategy but find it difficult to apply to your own business.
You post regularly but aren't getting enough enquiries.
You're confused by the different formats, features and advice.
You want to feel more confident promoting your services.
You can't justify outsourcing your Instagram content but would love someone to show you how to do it properly.
You want practical, personalised support rather than another course you never quite finish.
This is for you if you're ready to learn, implement and take ownership of your content, with someone experienced guiding you along the way.